SFDW Digital Marketing 101 #

SSG Course Reference: TGS-2021003511 & TGS-2021003512 / Funding Valid Till -

Overview

This course imparts the fundamental skills of digital marketing and explores the tools used in digital media platforms. Participants will also be equipped with knowledge on how to develop and implement an effective digital marketing strategy for their businesses.

The key topics are:

  1. Overview of Digital Marketing Landscape

  2. Social Media Marketing Tools & Platforms

  3. Introduction to SEO & SEM

  4. E-commerce Platforms

  5. Cyber Security in Digital Workplace

  6. Introduction to PayNow

  7. The Basics of Programmatic Marketing

Duration

2 Days

Date

-

Note: For online classes, participants are required to attend lessons via a personal computer (laptop, desktop, or tablet with a front-facing camera) to optimise the learning experience and for the purpose of taking attendance. Parts of the training will include activities that may require the use of mobile phones, such as capturing photos and videos while attending classes online.

Time

9:00am to 6:00pm

Fee (Inclusive of 7% GST)

Full Fee: S$642.00

For Singapore Citizens and Permanent Residents -

Fee after SSG Funding*: S$50

Fee after SSG and NETF# Funding*: S$10

For Long Term Visit Pass Plus (LTVP+) Holders -

Fee after SSG Funding*: S$50

*Terms and conditions apply

#NTUC-Education and Training Fund (NETF) - Applicable for NTUC Members only. More Information: NETF@SFDW | FAQs