Storytelling Online & Offline

SSG Course Reference: TGS-2020501701 | Funding Valid Till 31 December 2021

Overview

Be future-ready and conversant in the techniques of storytelling. Be able to convince and influence customers, potential clients, and internal stakeholders.

Storytelling Online & Offline is a three-part training programme designed to impart fundamental skills of telling stories; in-person and online; for personal branding, and as a part of a larger corporate story or social media campaign.

This three-part training programme works in unison to train participants in communication and storytelling skills 360:

  1. The Three-Act Structure gives participants an understanding of story structures and genres to develop compelling, engaging stories regardless of the medium they deploy.

  2. Online Applications develops the foundation laid in Part 1 to give participants knowledge of how to successfully apply their storytelling skills in a social and digital world and track the impact of their stories and campaigns.

  3. The Theatrics of Business ties all three parts together to give participants the skills to react and improvise in real-life physical storytelling scenarios depending on the characters, personalities, and situations they are faced with.

Duration

Two Days (minimum 15 pax, capped at 20 pax)

Media Spokesmanship Training

Overview

  • Customised training for senior leaders.

  • For spokespersons who front media interviews, press conferences, door-stop interviews.

  • Scenarios can be customised.

  • Media exercises will be recorded live with immediate playback and critique. A link to the recordings will be shared with you.

Learning Outcomes

  1. Understanding the Media

  2. Gathering Information and Preparing your Message

  3. Crisis Communications

  4. Preparing for an Interview

  5. Mock Interviews (One-on-One Media Interviews / Door Stop)

  6. Playing the Role of a Spokesperson

  7. Managing the Media Conference

Duration

  • Half-Day (1 to 5 pax; 2 to 3 camera sessions)

  • Full-Day (6 to 8 pax; 4 to 5 camera sessions)

  • Two Days (8 to 12 pax; 6-7 camera sessions)

Camera Presence for Business Leaders

Overview

  • A practical intensive training course that aims to ground the participant, who presents his/her organisation to both internal stakeholders and the wider world, with public speaking skills.

  • Strategies and techniques that will enable one to be at ease and effective in a variety of settings.

Learning Outcomes

  1. Establish a Baseline

  2. Crafting the Speech

  3. Fine Tuning the Message

Duration

  • Half-Day (1 to 3 pax)

  • Full-Day (4 to 6 pax)