+ SPEECH WRITING, ENGAGING PITCH AND PROPOSAL WRITING

Tools and techniques used by scriptwriters, journalists and news editors to effectively engage their readers. Acquire the skills to boost business writing skills specifically in business pitches and proposals.

learning outcomes

• Write with the intended audience in mind
• Write in a visually communicative style
• Design and deploy quotable quotes and words of wisdom in your writing
• Use storytelling and story structure to engage your audience with your writing
• Install structure in your writing
• Learn to write in a succinct and memorable style

+ SOCIAL MEDIA ENGAGEMENT & ONLINE COMMUNITY MANAGEMENT

Design an effective strategy to communicate, engage and manage your audience and followers online. Learn the tools to design and create content that will interest your followers and understand how to nurture brand champions.

learning outcomes

• Identify your audience and know where they hang out online
• Design a strategy to engage your target audience
• Engage your online audience with compelling visuals
• Design and deploy tools to keep your audience engaged and interestedg
• Keep connected with your target audience and build a vibrant online community
• Nurture brand champions

+ PERSONAL ONLINE BRANDING & EFFECTIVE PRESENTATION SKILLS

The online presence of a corporation, its business leaders and spokespersons play an important role in extending the influence of the brand. A memorable presentation means greater chances of success. Acquire a stronger online presence and the skills to deliver presentations that audiences remember.

learning outcomes

• Boost your online presence as business professional
• Design and manage your personal brand as a business professional online
• Interest and engage your followers with your professional developments
• Learn ways to make your presentation memorable, engaging and informative
• Structure and customize your presentation with the intended audience in mind
• Design and deploy memorable quotes when presenting

+ MEDIA RELATIONS & CRISIS COMMUNICATIONS

An unexpected crisis can cripple or even topple corporations. Learn to manage media relations and effectively communicate to the press during a crisis. Understand effective crisis communications and media relations from the perspective of the press. Manage and maintain good relations with the media.

learning outcomes

• Learn how to work with the media
• Understand the ways media will engage your corporation
• Acquire the skills to communicate during a crisis
• Inform and engage the media in times of crisis
• React and respond effectively during crisis communications
• Support your corporate spokesperson in crisis communications

+ BRANDING THROUGH VIDEOGRAPHY AND PHOTOGRAPHY

Acquire the tools and techniques used by media professionals for photos and videos that you take during corporate events. Level up the quality of photos and videos.

learning outcomes

• Acquire the fundamentals of composition in mobile photography and videography
• Take photos and videos and that will garner likes and shares
• Learn tips and tricks to boost the quality of your photos and videos
• Use apps that will help you better the quality of your photos and videos
• Learn shots sizes and camera movements, understand what they convey
• Learn how lighting will impact the quality your photos and videos

+ MEDIA SPOKESPERSON TRAINING / 1-TO-1 MEDIA TRAINING

Engaging the media successfully is crucial to any organization’s image and branding. Strategy, management and allocation of appropriate resources are critical factors in effective media engagement. Using a combination of presentations, discussions and hands- on practice in front of microphones and cameras, the training aims to equip participants with knowledge and confidence in dealing with media across all platforms, and help to identify possible pitfalls to assist trainees in navigating the media minefields. By the end of it, participants will look good, sound good and be poised to deliver their company’s message with the utmost confidence.

+ CAMERA PRESENCE FOR BUSINESS LEADERS

A customised training designed to strengthen skills in public speaking, delivering presentations, audience engagement. This training will impart the craft of an effective and impactful speech/presentation, through deploying a well structured presentation and the use of non-verbal cues to strengthen the impact like the use of body language, facial expressions and hand gestures.