The Mentorship Support Grant (MSG), supported by SkillsFuture Singapore (SSG), helps enterprises access expert project mentorship through consultancy and implementation-led training.

Tapping on the expertise, knowledge and skills of Mediacorp as well as our network of trainers and partners, we provide a “Consult, Train & Implement” model of training, mentorship and consultancy to identify and close any gaps in skills and knowledge as well as widen sources of business and revenue for your company.

  • Consult – We will provide consultation to understand growth areas and training needs.

  • Train – We will provide training conducted by practicing media industry professionals.

  • Implement – We will be hands on in the practical implementation of skills and training.

This scheme is funded by SSG for all eligible companies*.

  • SMEs: Up to 90% funding, capped at $30,000 per project

  • Non-SMEs: Up to 70% funding, capped at $30,000 per project

  • Each company may apply for up to 3 projects

*Subject to approval.

Areas of Focus

Media & Communication

  • Crisis Communications

  • Media Spokesperson Training

  • Brand Storytelling

  • Pitching, Presentation & Elocution

Emerging Technologies

  • Artificial Intelligence (AI) & Generative AI (AIGC)

Digital & Social Media Marketing

  • Digital Marketing

  • Social Media Marketing

  • Social Media Crisis Management

  • Content Creation

  • Brand Content Marketing

  • Pitching Like Producers

Possible Areas of Growth Needs

  • You are a media production company specialising in short films, advertisements, and branded content — ready to take your team to the next level. You want to upskill your people in digital and social media marketing, build an in-house content creation team, and strengthen your capabilities in community management, data insights, and performance interpretation across your digital platforms.

    You are in finance and ready to make some noise on social media — but the rules aren’t always clear. What’s safe to say online? Which formats perform best? Should you invest in paid campaigns or grow organically? Now’s the time to give your team the know-how to create powerful, compliant content, manage communities effectively, and draw insights from data — all while building your own in-house content powerhouse. 

  • Your company leads in sustainable resource production — and your leaders are often in the spotlight. From media interviews to fireside chats, they are called upon to address complex and sometimes controversial sustainability issues. As a communications professional, you want them equipped with a strong grasp of today’s media landscape, how newsrooms operate, and how to deliver clear, confident messages — even in times of crisis. It’s time to prepare your organisation to manage the narrative, not just react to it.

    Your company is redefining the future of mobility — and your leaders are the face of that change. From media spotlights to industry panels, they’re driving conversations around innovation, sustainability, and the electrification of transport. In a fast-moving industry where perception fuels momentum, your team needs the skills to navigate the media landscape, tell your story with clarity, and stay composed when challenges arise. It’s time to empower your organisation to lead the conversation — not just keep up with it.

Why Choose SMA as Your MSG Partner?

As a CET Centre for the Media Industry under Mediacorp, Singapore Media Academy (SMA) brings:

  • Industry Expertise – Access to experienced practitioners and mentors from the media and creative sectors.

  • Customised Solutions – Tailored mentorship projects aligned with your organisation’s growth and expansion needs.

  • Practical Impact – Focus on hands-on implementation and measurable outcomes.

  • Strong Networks – Leverage SMA’s connections with industry experts and institutions.

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