Digital Marketing

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2020512985 Digital Marketing
TGS-2020502721 Digital Marketing (Synchronous e-learning)

OVERVIEW

This course focuses on the holistic understanding of digital marketing – from concepts to creation to implementation, tracking, and optimisation. This course program will cover the most up-to-date digital marketing practices, tips, frameworks, and insights to help adult learners apply their learnings to their businesses and professional jobs.

LEARNING OUTCOMES

  • Acquire the basic concepts, terminology, and appreciation around the domain of Digital Marketing

  • Establish a good foundation on the right path to further acquire knowledge and experience in the practice of Digital Marketing

  • Understand how to choose the right digital marketing channels to meet business objectives

  • Develop a strategic mindset that integrates digital marketing into their respective functions

WHO SHOULD ATTEND

Marketing & Branding Professional, Programming Manager, Business Manager, New Media Sales Professional

MODE OF TRAINING

In-Person or Online

DURATION

32 Hours

DATE

Training: -

Assessment: -

Note:

  • This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

  • For online classes, participants are required to attend lessons via a personal computer (laptop, desktop, or tablet with a front-facing camera) to optimise the learning experience and for the purpose of taking attendance. Parts of the training will include activities that may require the use of mobile phones, such as capturing photos and videos while attending classes online.

TIME

-

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$4,360.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$4,000.00
SkillsFuture Funding (Baseline): S$2,800.00
Nett Course Fee: S$1,200.00
9% GST*: S$108.00
Nett Course Fee, including GST: S$1,308.00

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$4,000.00
SkillsFuture Mid-Career Enhanced Subsidy: S$3,600.00
Nett Course Fee: S$400.00
9% GST*: S$108.00
Nett Course Fee, including GST: S$508.00

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$4,000.00
SkillsFuture Enhanced Training Support for SMEs: S$3,600.00
Nett Course Fee: S$400.00
9% GST*: S$108.00
Nett Course Fee, including GST: S$508.00

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.