Social Media - Public Relations, Ethics and Crisis Management

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2020512968 Social Media - Public Relations, Ethics and Crisis Management
TGS-2020501925 Social Media - Public Relations, Ethics and Crisis Management (Classroom and Synchronous E-Learning)

OVERVIEW

This course provides participants with the fundamentals of public relations on social media. While social media has given users the freedom to express and converse, it also allowed companies to directly communicate and engage their audiences and customers. At the same time, the risk of various types of social media crises has increased. In addition, social media has changed some fundamental ways marketing and public relations should be conducted, the way customers can and should be engaged, managed and nurtured. Besides teaching the new paradigm of marketing and public relations, the unit covers issues of ethics in social media and ways to manage crisis on social media.

LEARNING OUTCOMES

  • Introduction to public relations; How web has changed the rules of marketing and public relations; Types of situational crisis

  • Rules of engagement: How to engage customers and audiences; Ways to nurture brand champions

  • Issues management: Pitfalls and “Do-Not”s on social media

  • Ethics management: Considering issues on ethics when planning and designing strategies on social media; Online marketing; Social media outreach

  • Crisis management: Being prepared for social media crises; averting and managing social media crises

WHO SHOULD ATTEND

Marketing & Branding Professionals, Programming Managers, Business Managers, New Media Sales Professionals

MODE OF TRAINING

In-Person and/or Online

DURATION

30 Hours

DATE

Training: -

Assessment: -

Registration closes on -.

Note:

  • This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

  • For online classes, participants are required to attend lessons via a personal computer (laptop, desktop, or tablet with a front-facing camera) to optimise the learning experience and for the purpose of taking attendance. Parts of the training will include activities that may require the use of mobile phones, such as capturing photos and videos while attending classes online.

TIME

-

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$2,943.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$2,700.00
SkillsFuture Funding (Baseline): S$1,890.00
Nett Course Fee: S$810.00
9% GST*: S$72.90
Nett Course Fee, including GST: S$882.90

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$2,700.00
SkillsFuture Mid-Career Enhanced Subsidy: S$2,430.00
Nett Course Fee: S$270.00
9% GST*: S$72.90
Nett Course Fee, including GST: S$342.90

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$2,700.00
SkillsFuture Enhanced Training Support for SMEs: S$2,430.00
Nett Course Fee: S$270.00
9% GST*: S$72.90
Nett Course Fee, including GST: S$342.90

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information


SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024:

This course is eligible for SkillsFuture Credit (Mid-Career) only if you sign up for the SkillsFuture Career Transition Programme.

If you are applying only for this module, you can still use your Opening SkillsFuture Credit and One-Off SkillsFuture Credit Top Up to offset the course fee.

For Details on the Types of Eligible for Use of SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 may 2024, please see: https://www.skillsfuture.gov.sg/initiatives/early-career/credit


MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.


This unit is to be taken in conjunction with

Social Media - Monitoring, Metrics and Analytics

This unit may be taken as part of the

Specialist Diploma in Social Media Marketing and Online Content Creation