Social Media - Monitoring, Metrics and Analytics

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2020512984 Social Media - Monitoring, Metrics and Analytics
TGS-2020501924 Social Media - Monitoring, Metrics and Analytics (Classroom and Synchronous E-Learning)

OVERVIEW

This course will delve into harvesting important data from social media platforms, strategies and campaigns. Conducting research on social media and ensuring that the data is accurate and bias-free. The power of social media platform lies in its ability to provide information that brings accuracy in targeting the audiences and customers. The course will equip participants with a pragmatic approach to define performance measurement and management strategies for a digital media product. Besides tracking, analysis and measurement techniques, the course also teaches participants the techniques in listening to online conversations; obtaining and understanding of brand sentiment while boosting visibility and accessibility to the correct set of audiences and customers.

LEARNING OUTCOMES

  • Introduction to social media research; Qualitative approaches to research; Quantitative methods to research; Common errors and biases associated to research

  • Monitoring, analytics and metrics on owned and third party websites

  • Monitoring VS Social Listening

  • The performance measurement and analytics framework

  • Defining data strategies that are aligned to the strategic needs of the business

  • Web metrics and search engine optimisation

WHO SHOULD ATTEND

Creative Director, Project Manager & Producer, Information Architect, Chief Technology Officer, Business Development Representative, Quality Assurance Analyst

MODE OF TRAINING

In-Person and/or Online

DURATION

30 Hours

DATE

Training: -

Assessment: -

Registration closes on -.

Note:

  • This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

  • For online classes, participants are required to attend lessons via a personal computer (laptop, desktop, or tablet with a front-facing camera) to optimise the learning experience and for the purpose of taking attendance. Parts of the training will include activities that may require the use of mobile phones, such as capturing photos and videos while attending classes online.

TIME

-

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$2,943.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$2,700.00
SkillsFuture Funding (Baseline): S$1,890.00
Nett Course Fee: S$810.00
9% GST*: S$72.90
Nett Course Fee, including GST: S$882.90

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$2,700.00
SkillsFuture Mid-Career Enhanced Subsidy: S$2,430.00
Nett Course Fee: S$270.00
9% GST*: S$72.90
Nett Course Fee, including GST: S$342.90

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$2,700.00
SkillsFuture Enhanced Training Support for SMEs: S$2,430.00
Nett Course Fee: S$270.00
9% GST*: S$72.90
Nett Course Fee, including GST: S$342.90

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024:

This course is eligible for SkillsFuture Credit (Mid-Career) only if you sign up for the SkillsFuture Career Transition Programme.

If you are applying only for this module, you can still use your Opening SkillsFuture Credit and One-Off SkillsFuture Credit Top Up to offset the course fee.

For Details on the Types of Eligible for Use of SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 may 2024, please see: https://www.skillsfuture.gov.sg/initiatives/early-career/credit

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.