SkillsFuture Funding Valid Till 30 June 2027
SSG Course Reference No.: TGS-2024044813
OVERVIEW
The course delves into essential skills to build and manage compelling brand identities that resonate with consumers and stakeholders. Participants will gain a strong grounding in branding fundamentals, brand positioning, and stakeholder influence, alongside practical approaches to planning and executing branding and public relations campaigns.
Learn the practical use of AI tools to enhance productivity in brand management, including content creation and marketing planning and scheduling. Through case studies, discussions, and hands-on activities, participants will strengthen brand identity and reputation while addressing real branding challenges.
LEARNING OUTCOMES
Understand key branding fundamentals and strategies
Analyse stakeholder and audience influence on brand positioning
Apply social media and influencer approaches in branding
Use AI tools to support content creation for branding and marketing
Use AI to plan and schedule marketing activities more efficiently
Plan and execute branding and PR campaigns
Strengthen brand identity and reputation
Recognise key legal considerations in branding
WHO SHOULD ATTEND
Marketing and Branding Professional, Product Manager, Entrepreneurs and Business Owner, Content Creator, Influencer, Digital/ Social Media Marketer, and Professional working in communication, public relations, and advertising industries
MODE OF TRAINING
In-Person
DURATION
16 Hours
DATE
Training: 13 and 14 Mar 2026 (In-person Classroom)
Assessment: 19 Mar 2026 (In-person Classroom)
Note: Assessment duration is one hour between 9am to 6pm.
Note:
This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.
TIME
9:00am to 6:00pm
VENUE
1 Stars Avenue, Mediacorp Campus, Singapore 138507
FEES (INCLUSIVE OF 9% GST)
Application Fee: S$54.50 -Waived-
Full Course Fee, including 9% GST: S$1,575.05
Course Fee with SkillsFuture Funding+:
SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders
Full Course Fee: S$1,445.00
SkillsFuture Funding (Baseline): S$1,011.50
Nett Course Fee: S$433.50
9% GST*: S$39.02
Nett Course Fee, including GST: S$472.52
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above
Full Course Fee: S$1,445.00
SkillsFuture Mid-Career Enhanced Subsidy: S$1,300.50
Nett Course Fee: S$144.50
9% GST*: S$39.02
Nett Course Fee, including GST: S$183.52
SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises
Full Course Fee: S$1,445.00
SkillsFuture Enhanced Training Support for SMEs: S$1,300.50
Nett Course Fee: S$144.50
9% GST*: S$39.02
Nett Course Fee, including GST: S$183.52
*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.
+Funding Eligibility:
Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders
Attain at least 75% attendance
Successful completion of assessment
More Information: https://pd.mediaacademy.sg/funding-information
MINIMUM ENTRY REQUIREMENTS
Minimum Age: 18
Minimum 1 year of work experience in any industry, as reflected in a CV, LinkedIn profile, or furnish your job designation through your sponsoring company.