SkillsFuture Funding Valid Till 30 June 2027
SSG Course Reference No.: TGS-2024049643
OVERVIEW
This course equips participants with knowledge and skills to develop effective content marketing strategies that engage target audiences and support marketing objectives. Participants will learn to identify customer preferences for effective messaging, apply storytelling principles to design compelling content narratives and plan visual storyboards across different content types and delivery channels.
Participants will learn how Generative AI tools can expedite content strategy (e.g. research, AI-assisted visual ideation for content concepts and storyboards etc), learn critical evaluation of content efforts based on customer insights and performance considerations, while working collaboratively with internal teams and content creators to produce engaging content for a global audience.
LEARNING OUTCOMES
Understand customer preferences for content types, styles, and delivery channels
Apply storytelling principles to develop effective content narratives and storyboards
Identify appropriate content types, delivery modes, and parameters for marketing objectives
Develop brand-specific content marketing strategies and messaging
Conceptualise content ideas aligned with marketing objectives, supported by AI tools for research and information gathering
Map out content concepts and storyboards, including AI-assisted visual ideation using tools
Evaluate content requirements based on customer insights and performance considerations
Collaborate with internal teams and content creators to develop content for a global audience
WHO SHOULD ATTEND
Business Owner, Advertising/Media/Public Relations Specialist, Content Creator, Marketing Executive
MODE OF TRAINING
In-Person and Online
DURATION
2 Days
DATE
Training: 27 Feb 2026 (Virtual) and 28 Feb 2026 (In-person Classroom)
Assessment: 7 Mar 2026 (In-person Classroom)
Note: Assessment duration is one hour between 9am to 6pm.
Note:
This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.
For online classes, participants are required to attend lessons via a personal computer (laptop, desktop, or tablet with a front-facing camera) to optimise the learning experience and for the purpose of taking attendance. Parts of the training will include activities that may require the use of mobile phones, such as capturing photos and videos while attending classes online.
TIME
9:00am to 6:00pm
VENUE
1 Stars Avenue, Mediacorp Campus, Singapore 138507
FEES (INCLUSIVE OF 9% GST)
Application Fee: S$54.50 -Waived-
Full Course Fee, including 9% GST: S$1,575.05
Course Fee with SkillsFuture Funding+:
SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders
Full Course Fee: S$1,445.00
SkillsFuture Funding (Baseline): S$1,011.50
Nett Course Fee: S$433.50
9% GST*: S$39.02
Nett Course Fee, including GST: S$472.52
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above
Full Course Fee: S$1,445.00
SkillsFuture Mid-Career Enhanced Subsidy: S$1,300.50
Nett Course Fee: S$144.50
9% GST*: S$39.02
Nett Course Fee, including GST: S$183.52
SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises
Full Course Fee: S$1,445.00
SkillsFuture Enhanced Training Support for SMEs: S$1,300.50
Nett Course Fee: S$144.50
9% GST*: S$39.02
Nett Course Fee, including GST: S$183.52
*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.
+Funding Eligibility:
Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders
Attain at least 75% attendance
Successful completion of assessment
More Information: https://pd.mediaacademy.sg/funding-information
MINIMUM ENTRY REQUIREMENTS
Minimum Age: 18
Minimum 1 year of work experience in any industry, as reflected in a CV, LinkedIn profile, or furnish your job designation through your sponsoring company.