SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference No.: TGS-2024049643
OVERVIEW
This course equips participants with the skills to create impactful content marketing strategies to engage targeted audiences effectively. Learn the principles of storytelling, storyboard development, and content delivery. Explore evolving content preferences, brand-specific messaging, and content attributes to align with marketing objectives. Participants will also gain insights into collaborating with content creators and stakeholders to produce engaging content for a global audience.
LEARNING OUTCOMES
Understand potential customers' evolving preferences of content types, styles, and modes of delivery
Understand the principles of storytelling
Understand the process of developing storyboards
Understand the modes of content delivery for marketing
Understand the content delivery parameters for marketing
Differentiate use cases for specific types of content for content marketing
Develop brand-specific plans for content marketing
Define brand-specific messaging to guide the storyboarding of content
Conceptualise content ideas to meet marketing objectives
Map out storyboards as part of a content marketing strategy
Identify content requirements based on evaluation of customers and potential customer preferences
Determine content attributes and delivery parameters for content marketing of specific brands
Network with content creators and influence content creators to develop new projects for the organisation
Collaborate with designers, researchers, product managers, product marketers, and engineers to develop content for a global customer
WHO SHOULD ATTEND
Business Owner, Advertising/Media/Public Relations Specialist, Content Creator, Marketing Executive
MODE OF TRAINING
In-Person and Online
DURATION
2 Days
DATE
Training: 27 Feb 2026 (Virtual) and 28 Feb 2026 (In person Classroom)
Assessment: 7 Mar 2026 (In person – Classroom)
Note: Assessment duration is one hour between 9am to 6pm.
Registration closes on 6 Feb 2026.
Note:
This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.
For online classes, participants are required to attend lessons via a personal computer (laptop, desktop, or tablet with a front-facing camera) to optimise the learning experience and for the purpose of taking attendance. Parts of the training will include activities that may require the use of mobile phones, such as capturing photos and videos while attending classes online.
TIME
9:00am to 6:00pm
VENUE
1 Stars Avenue, Mediacorp Campus, Singapore 138507
FEES (INCLUSIVE OF 9% GST)
Application Fee: S$54.00 -Waived-
Full Course Fee, including 9% GST: S$1,575.05
Course Fee with SkillsFuture Funding+:
SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders
Full Course Fee: S$1,445.00
SkillsFuture Funding (Baseline): S$1,011.50
Nett Course Fee: S$433.50
9% GST*: S$39.02
Nett Course Fee, including GST: S$472.52
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above
Full Course Fee: S$1,445.00
SkillsFuture Mid-Career Enhanced Subsidy: S$1,300.50
Nett Course Fee: S$144.50
9% GST*: S$39.02
Nett Course Fee, including GST: S$183.52
SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises
Full Course Fee: S$1,445.00
SkillsFuture Enhanced Training Support for SMEs: S$1,300.50
Nett Course Fee: S$144.50
9% GST*: S$39.02
Nett Course Fee, including GST: S$183.52
*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.
+Funding Eligibility:
Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders
Attain at least 75% attendance
Successful completion of assessment
More Information: https://pd.mediaacademy.sg/funding-information
MINIMUM ENTRY REQUIREMENTS
Minimum Age: 18
Academic Requirement: Obtained Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
For applicants who do not meet the minimum requirements may still apply and will be considered based on:
At least 1 year working experience in any industry; and/or
Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course
Applicants may be called for interview at the discretion of Singapore Media Academy.