SkillsFuture Funding Valid Till 30 June 2027
SSG Course Reference No.: TGS-2025052528
OVERVIEW
This module provides an overview of directing the creative storytelling process to create compelling audience experiences. Participants will explore techniques for engaging audiences, including experiential storytelling and the use of visual and aural media to advance narratives. Emphasis is placed on understanding trends, themes, and audience insights across various platforms. Technologies enabling cross-media and nonlinear storytelling will also be covered.
Participants will learn to define overarching visions guiding storyline development, refine characters to enhance audience appeal, and adapt narratives to address creative and technical challenges. The module fosters collaboration with creative teams to ensure the delivery of impactful outcomes tailored to audience preferences. Additionally, participants will evaluate proposed story changes to optimise audience engagement through suitable mediums.
LEARNING OUTCOMES
Define the overarching vision for storyline development
Develop compelling stories that suit audience tastes and convey complex themes using new techniques and technologies
Refine characters to enhance audience appeal
Modify storylines to resolve creative and technical issues during production
Evaluate the impact of story changes on the intended audience for greater appeal
Collaborate with creative teams to facilitate processes and deliver desired outcomes
Recommend suitable mediums to increase audience engagement
WHO SHOULD ATTEND
Scriptwriter, Copywriter
MODE OF TRAINING
In-Person and/or Online
DURATION
41 Hours
DATE
Training Date: 22, 27, 29 Oct, 4, 15*, 18, 20, 25, 27 Nov, 6* Dec 2025
*15 Nov, 6 Dec, Saturday (9am to 6pm)
Lessons will be conducted in Mediacorp Campus, except on 25 Nov to be conducted Online.
Assessment: 12, 13 Dec (TBC)
Registration closes on -
Note:
For the course schedule, please email marketing@MediaAcademy.sg
Note: This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.
VENUE
In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507
Online Classes: Participants will be provided with the log-in links
FEES (INCLUSIVE OF 9% GST)
Application Fee: S$54.50 -Waived-
Full Course Fee, including 9% GST: S$3,924.00
SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders
Full Course Fee: S$3,600.00
SkillsFuture Funding (Baseline): S$2,520.00
Nett Course Fee: S$1,080.00
9% GST*: S$97.20
Nett Course Fee, including GST: S$1,177.20
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above
Full Course Fee: S$3,600.00
SkillsFuture Funding (Baseline): S$3,240.00
Nett Course Fee: S$360.00
9% GST*: S$97.20
Nett Course Fee, including GST: S$457.20
SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises
Full Course Fee: S$3,600.00
SkillsFuture Funding (Baseline): S$3,240.00
Nett Course Fee: S$360.00
9% GST*: S$97.20
Nett Course Fee, including GST: S$457.20
*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.
+Funding Eligibility:
Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders
Attain at least 75% attendance
Successful completion of assessment
More Information: https://pd.mediaacademy.sg/funding-information
SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024:
This course is eligible for SkillsFuture Credit (Mid-Career) only if you sign up for the SkillsFuture Career Transition Programme.
If you are applying only for this module, you can still use your Opening SkillsFuture Credit and One-Off SkillsFuture Credit Top Up to offset the course fee.
For Details on the Types of Eligible for Use of SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024, please see: https://www.skillsfuture.gov.sg/initiatives/early-career/credit
MINIMUM ENTRY REQUIREMENTS
Minimum Age: 18
Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
Applicants are required to submit a written personal statement as part of the course application.
Applicants who do not meet the minimum requirements may still apply and will be considered based on:
At least 1 year working experience in any industry; and/or
English language proficiency assessment (written and/or oral) by Singapore Media Academy to determine suitability for the course
Applicants may be called for interview at the discretion of Singapore Media Academy.
This unit may be taken as part of the
WSQ Specialist Diploma in Media (Content Production and Management) - Director