singapore media academy

Write and Edit Copy for Interactive Media Projects

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2020512978 Write and Edit Copy for Interactive Media Projects
TGS-2020512981 Write and Edit Copy for Interactive Media Projects (Classroom and Synchronous E-Learning)

OVERVIEW

To reach out to a growing market with increasing demand, the content for online and mobile marketing platforms has to be customised to attract your target audience.

In this course, you will learn to identify the unique aspects of the communication medium or platform to be deployed to write and edit copy accordingly.

LEARNING OUTCOMES

  • Identify the purpose and target audience of the interactive media project to determine the approach to be adopted to write the interactive copy

  • Identify the unique aspects of the communication medium or platform to be deployed to write and edit copy accordingly

  • Apply the principles of grammar when writing the copy to facilitate communication in the language used

  • Layout the text-based content in the copy to present information to the user / reader in an organised manner

  • Understand search engine optimisation techniques to match the relevancy of the copy with the search query of the Internet user

  • Write and edit text for interactive projects to make content more accessible to the reader or user of specific platform

  • Learn about legal implications that may arise from presenting the wrong information

WHO SHOULD ATTEND

Web Administrator, Digital Media Executive, Copywriter

MODE OF TRAINING

In-Person and/or Online

DURATION

25 Hours

DATE

Training: -

Assessment: -

Registration closes on -.

Note:

  • This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

  • For online classes, participants are required to attend lessons via a personal computer (laptop, desktop, or tablet with a front-facing camera) to optimise the learning experience and for the purpose of taking attendance. Parts of the training will include activities that may require the use of mobile phones, such as capturing photos and videos while attending classes online.

TIME

-

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$1,962.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$1,800.00
SkillsFuture Funding (Baseline): S$1,260.00
Nett Course Fee: S$540.00
9% GST*: S$48.60
Nett Course Fee, including GST: S$588.60

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$1,800.00
SkillsFuture Mid-Career Enhanced Subsidy: S$1,620.00
Nett Course Fee: S$180.00
9% GST*: S$48.60
Nett Course Fee, including GST: S$228.60

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$1,800.00
SkillsFuture Enhanced Training Support for SMEs: S$1,620.00
Nett Course Fee: S$180.00
9% GST*: S$48.60
Nett Course Fee, including GST: S$228.60

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024:

This course is eligible for SkillsFuture Credit (Mid-Career) only if you sign up for the SkillsFuture Career Transition Programme.

If you are applying only for this module, you can still use your Opening SkillsFuture Credit and One-Off SkillsFuture Credit Top Up to offset the course fee.

For Details on the Types of Eligible for Use of SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 may 2024, please see: https://www.skillsfuture.gov.sg/initiatives/early-career/credit

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.

Storyboarding (Level 4)

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2024049349 Storyboarding (Level 4)
TGS-2024045057 Storyboarding (Level 4) (Classroom and Synchronous E-Learning)

OVERVIEW

This course covers the essential elements of visual storytelling and production planning. Participants will learn to analyse production requirements, translating script concepts into dynamic visual representations tailored to specific production needs. Through a combination of theory and practical exercises, students will delve into the art of cinematography and storyboarding, refining their skills in conceptualising and developing visual narratives within the constraints of the frame. Additionally, participants will gain proficiency in refining storyboards and creating animatics using industry-standard software, presenting a storyboard pitch to stakeholders, and gaining valuable feedback for revision.

LEARNING OUTCOMES

  • Analyse production needs

  • Translate script ideas into visual concepts based on production needs

  • Explore and develop visual concepts within a film frame by applying the knowledge of cinematography in storyboarding

  • Refine storyboards and produce an animatic by applying software skills and the knowledge of editing

  • Present a storyboard pitch to stakeholders and record feedback for revisions

WHO SHOULD ATTEND

Screenwriter (Film), Staff Writer (TV), Writer (Entertainment), Director, Producer, Storyboardist

MODE OF TRAINING

In-Person and/or Online

DURATION

25 Hours

DATE

Training: -

Assessment: (To be scheduled)

Registration closes on -.

Note:

  • This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

TIME

-

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$2,834.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$2,600.00
SkillsFuture Funding (Baseline): S$1,820.00
Nett Course Fee: S$780.00
9% GST*: S$70.20
Nett Course Fee, including GST: S$850.20

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$2,600.00
SkillsFuture Mid-Career Enhanced Subsidy: S$2,340.00
Nett Course Fee: S$260.00
9% GST*: S$70.20
Nett Course Fee, including GST: S$330.20

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$2,600.00
SkillsFuture Enhanced Training Support for SMEs: S$2,340.00
Nett Course Fee: S$260.00
9% GST*: S$70.20
Nett Course Fee, including GST: S$330.20

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024:

This course is eligible for SkillsFuture Credit (Mid-Career) only if you sign up for the SkillsFuture Career Transition Programme.

If you are applying only for this module, you can still use your Opening SkillsFuture Credit and One-Off SkillsFuture Credit Top Up to offset the course fee.

For Details on the Types of Eligible for Use of SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 may 2024, please see: https://www.skillsfuture.gov.sg/initiatives/early-career/credit

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants are required to submit a written personal statement as part of the course application.

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • English language proficiency assessment (written and/or oral) by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.

* Scriptwriting

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2022016446 Scriptwriting
TGS-2024049644 Scriptwriting (Classroom and Synchronous E-Learning)

OVERVIEW

This course gives participants a clear understanding of the various documentary modes and formats, how to conceptualise a compelling documentary, conduct research, devise a plot structure for the script, and write the documentary script.

LEARNING OUTCOMES

  • Develop the subject and/or focus of the documentary to provide a perspective which is of interest to the audience

  • Conduct research for a selected subject and focus on facilitating the writing of the script

  • Determine the format and style appropriate for the documentary to meet the expectations of the producer, distributor, and audience

  • Write the documentary script to meet the format and style defined for the documentary

WHO SHOULD ATTEND

Scriptwriter, Copywriter

MODE OF TRAINING

In-Person and/or Online

DURATION

41 Hours

DATE

Commencement Date: 17 February 2025

For the course schedule, please email marketing@MediaAcademy.sg

Note: This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$3,924.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$3,600.00
SkillsFuture Funding (Baseline): S$2,520.00
Nett Course Fee: S$1,080.00
9% GST*: S$97.20
Nett Course Fee, including GST: S$1,177.20

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$3,600.00
SkillsFuture Mid-Career Enhanced Subsidy: S$3,240.00
Nett Course Fee: S$360.00
9% GST*: S$97.20
Nett Course Fee, including GST: S$457.20

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$3,600.00
SkillsFuture Enhanced Training Support for SMEs: S$3,240.00
Nett Course Fee: S$360.00
9% GST*: S$97.20
Nett Course Fee, including GST: S$457.20

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024:

This course is eligible for SkillsFuture Credit (Mid-Career) only if you sign up for the SkillsFuture Career Transition Programme.

If you are applying only for this module, you can still use your Opening SkillsFuture Credit and One-Off SkillsFuture Credit Top Up to offset the course fee.

For Details on the Types of Eligible for Use of SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 may 2024, please see: https://www.skillsfuture.gov.sg/initiatives/early-career/credit

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants are required to submit a written personal statement as part of the course application.

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • English language proficiency assessment (written and/or oral) by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.

Narrative Design

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2022016441 Narrative Design
TGS-2024048968 Narrative Design (Classroom and Synchronous E-Learning)

OVERVIEW

This course focuses on writing a narrative script for film and television drama. Participants will learn to develop a story idea and write a script with commercial and/or artistic potential by identifying the theme of the story, developing creative plots and compelling characters. This module will also emphasise learning how to write evocative action and descriptors, create effective and appropriate dialogue, and a suitable pace for the story.

LEARNING OUTCOMES

  • Interpret creative briefs to understand creative styles to be adopted for narrative design

  • Incorporate specific storytelling traditions to generate story ideas and create a narrative structure

  • Create narratives that are engaging for the intended audience and appropriate for the content and target platforms

  • Describe events and dialogue in response to dynamic changes of the characters, assets, or environments

  • Align narratives to be consistent and congruent with the story world and the characters

  • Refine narratives and dialogues as per feedback provided

WHO SHOULD ATTEND

Scriptwriter, Copywriter

MODE OF TRAINING

In-Person and/or Online

DURATION

50 Hours

DATE

Training: -

Assessment: -

Registration closes on -.

Note:

  • This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

TIME

-

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$4,360.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$4,000.00
SkillsFuture Funding (Baseline): S$2,800.00
Nett Course Fee: S$1,200.00
9% GST*: S$108.00
Nett Course Fee, including GST: S$1,308.00

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$4,000.00
SkillsFuture Mid-Career Enhanced Subsidy: S$3,600.00
Nett Course Fee: S$400.00
9% GST*: S$108.00
Nett Course Fee, including GST: S$508.00

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$4,000.00
SkillsFuture Enhanced Training Support for SMEs: S$3,600.00
Nett Course Fee: S$400.00
9% GST*: S$108.00
Nett Course Fee, including GST: S$508.00

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024:

This course is eligible for SkillsFuture Credit (Mid-Career) only if you sign up for the SkillsFuture Career Transition Programme.

If you are applying only for this module, you can still use your Opening SkillsFuture Credit and One-Off SkillsFuture Credit Top Up to offset the course fee.

For Details on the Types of Eligible for Use of SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 may 2024, please see: https://www.skillsfuture.gov.sg/initiatives/early-career/credit

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants are required to submit a written personal statement as part of the course application.

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • English language proficiency assessment (written and/or oral) by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.

* Creative Storytelling (Scriptwriter)

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2022016109 Creative Storytelling (Scriptwriter)
TGS-2024048685 Creative Storytelling (Scriptwriter) (Classroom and Synchronous E-Learning)

OVERVIEW

This course focuses on the elements of storytelling and character psychology and cross-media and non-linear storytelling principles. Participants will also learn about the mechanisms and devices to convey time, events or emotions, audience engagement techniques, principles, and design of emotional maps of plots.

LEARNING OUTCOMES

  • Develop exciting themes with unique plots to engage the audience

  • Enhance characters and plots to improve audience appeal

  • Determine loose ends in the plots to make the storylines more robust

  • Adapt narratives to meet different designs, technical and production requirements

  • Experiment with different styles and techniques for audience excitement

  • Leverage on techniques to create content that generates new experiences for audiences

  • Liaise with the creative teams to facilitate the creative process and delivery of required outcomes for the audience

WHO SHOULD ATTEND

Scriptwriter, Copywriter

MODE OF TRAINING

In-Person and/or Online

DURATION

16 Hours

DATE

Commencement Date: 6 March 2025

For the course schedule, please email marketing@MediaAcademy.sg

Note: This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$1,853.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$1,700.00
SkillsFuture Funding (Baseline): S$1,190.00
Nett Course Fee: S$510.00
9% GST*: S$45.90
Nett Course Fee, including GST: S$555.90

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$1,700.00
SkillsFuture Mid-Career Enhanced Subsidy: S$1,530.00
Nett Course Fee: S$170.00
9% GST*: S$45.90
Nett Course Fee, including GST: S$215.90

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$1,700.00
SkillsFuture Enhanced Training Support for SMEs: S$1,530.00
Nett Course Fee: S$170.00
9% GST*: S$45.90
Nett Course Fee, including GST: S$215.90

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024:

This course is eligible for SkillsFuture Credit (Mid-Career) only if you sign up for the SkillsFuture Career Transition Programme.

If you are applying only for this module, you can still use your Opening SkillsFuture Credit and One-Off SkillsFuture Credit Top Up to offset the course fee.

For Details on the Types of Eligible for Use of SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 may 2024, please see: https://www.skillsfuture.gov.sg/initiatives/early-career/credit

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants are required to submit a written personal statement as part of the course application.

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • English language proficiency assessment (written and/or oral) by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.

Creative Storytelling – Developing Storylines

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference No.: TGS-2024045056

OVERVIEW

In this 2-day course, participants will immerse themselves in the art of narrative filmmaking, honing their skills to craft compelling stories and dynamic characters. Through a comprehensive exploration of story development, participants will learn to define plots and characters with clarity, while also generating innovative ideas and themes to infuse depth into their narratives. Participants will master the art of crafting professional scripts that captivate audiences. Furthermore, the course will equip learners with a diverse toolkit of visual storytelling techniques, enabling them to effectively convey meaning, context, and emotion within their stories. Through a combination of theoretical insights and practical exercises, participants will emerge with the expertise needed to produce engaging and impactful narrative films.

LEARNING OUTCOMES

  • Generate ideas for a narrative film, create a theme for a story and build effective story plots

  • Develop engaging and believable characters and write a script in a professional format

  • Utilise various visual storytelling techniques to convey meaning, context, and emotion in a story

WHO SHOULD ATTEND

Screenwriter (Film), Staff Writer (TV), Writer (Entertainment), Director, Producer, Content Creators, Vlogger, Aspiring Writer, Marketing/Communications Professional, Social/Digital Marketer

MODE OF TRAINING

In-Person

DURATION

16 Hours

DATE

Training: -

Assessment: -

Registration closes on -.

Note:

  • This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

TIME

9:00am to 6:00pm

VENUE

1 Stars Avenue, Mediacorp Campus, Singapore 138507

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$1,575.05

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$1,445.00
SkillsFuture Funding (Baseline): S$1,011.50
Nett Course Fee: S$433.50
9% GST*: S$39.02
Nett Course Fee, including GST: S$472.52

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$1,445.00
SkillsFuture Mid-Career Enhanced Subsidy: S$1,300.50
Nett Course Fee: S$144.50
9% GST*: S$39.02
Nett Course Fee, including GST: S$183.52

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$1,445.00
SkillsFuture Enhanced Training Support for SMEs: S$1,300.50
Nett Course Fee: S$144.50
9% GST*: S$39.02
Nett Course Fee, including GST: S$183.52

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE N-Level subjects including English (or IELTS overall band score 5 and above or equivalent)

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.

Concept Creation

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2022016108 Concept Creation
TGS-2024048780 Concept Creation (Classroom and Synchronous E-Learning)

OVERVIEW

This course covers the techniques for idea generation. Participants will also be guided on the format and structure relating to proposed media products and platforms. They will be trained on the best practices for creative processes and the concept of acceptable risks in creative process improvement.

LEARNING OUTCOMES

  • Review the process of concept generation to facilitate improvements

  • Exploit new and emerging technologies to create new concepts

  • Implement improvements to the creative process

  • Inspect the creative process for barriers to creativity

  • Develop practical ways to overcome identified barriers to creativity

  • Develop the format and structure for new concepts

  • Conduct an assessment of the likely audience appeal of new ideas and concepts

WHO SHOULD ATTEND

Scriptwriter, Copywriter

MODE OF TRAINING

In-Person and/or Online

DURATION

25 Hours

DATE

Training: -

Assessment: -

Registration closes on -.

Note:

  • This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

TIME

-

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$2,834.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$2,600.00
SkillsFuture Funding (Baseline): S$1,820.00
Nett Course Fee: S$780.00
9% GST*: S$70.20
Nett Course Fee, including GST: S$850.20

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$2,600.00
SkillsFuture Mid-Career Enhanced Subsidy: S$2,340.00
Nett Course Fee: S$260.00
9% GST*: S$70.20
Nett Course Fee, including GST: S$330.20

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$2,600.00
SkillsFuture Enhanced Training Support for SMEs: S$2,340.00
Nett Course Fee: S$260.00
9% GST*: S$70.20
Nett Course Fee, including GST: S$330.20

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024:

This course is eligible for SkillsFuture Credit (Mid-Career) only if you sign up for the SkillsFuture Career Transition Programme.

If you are applying only for this module, you can still use your Opening SkillsFuture Credit and One-Off SkillsFuture Credit Top Up to offset the course fee.

For Details on the Types of Eligible for Use of SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 may 2024, please see: https://www.skillsfuture.gov.sg/initiatives/early-career/credit

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants are required to submit a written personal statement as part of the course application.

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • English language proficiency assessment (written and/or oral) by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.