Concept Creation

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2022016108 Concept Creation
TGS-2024048780 Concept Creation (Classroom and Synchronous E-Learning)

OVERVIEW

This course covers the techniques for idea generation. Participants will also be guided on the format and structure relating to proposed media products and platforms. They will be trained on the best practices for creative processes and the concept of acceptable risks in creative process improvement.

LEARNING OUTCOMES

  • Review the process of concept generation to facilitate improvements

  • Exploit new and emerging technologies to create new concepts

  • Implement improvements to the creative process

  • Inspect the creative process for barriers to creativity

  • Develop practical ways to overcome identified barriers to creativity

  • Develop the format and structure for new concepts

  • Conduct an assessment of the likely audience appeal of new ideas and concepts

WHO SHOULD ATTEND

Scriptwriter, Copywriter

MODE OF TRAINING

In-Person and/or Online

DURATION

25 Hours

DATE

Training: -

Assessment: -

Registration closes on -.

Note:

  • This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

TIME

-

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$2,834.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$2,600.00
SkillsFuture Funding (Baseline): S$1,820.00
Nett Course Fee: S$780.00
9% GST*: S$70.20
Nett Course Fee, including GST: S$850.20

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$2,600.00
SkillsFuture Mid-Career Enhanced Subsidy: S$2,340.00
Nett Course Fee: S$260.00
9% GST*: S$70.20
Nett Course Fee, including GST: S$330.20

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$2,600.00
SkillsFuture Enhanced Training Support for SMEs: S$2,340.00
Nett Course Fee: S$260.00
9% GST*: S$70.20
Nett Course Fee, including GST: S$330.20

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024:

This course is eligible for SkillsFuture Credit (Mid-Career) only if you sign up for the SkillsFuture Career Transition Programme.

If you are applying only for this module, you can still use your Opening SkillsFuture Credit and One-Off SkillsFuture Credit Top Up to offset the course fee.

For Details on the Types of Eligible for Use of SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 may 2024, please see: https://www.skillsfuture.gov.sg/initiatives/early-career/credit

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants are required to submit a written personal statement as part of the course application.

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • English language proficiency assessment (written and/or oral) by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.