Social Media - Monitoring, Metrics and Analytics

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2020512984 Social Media - Monitoring, Metrics and Analytics
TGS-2020501924 Social Media - Monitoring, Metrics and Analytics (Classroom and Synchronous E-Learning)

OVERVIEW

This course will delve into harvesting important data from social media platforms, strategies and campaigns. Conducting research on social media and ensuring that the data is accurate and bias-free. The power of social media platform lies in its ability to provide information that brings accuracy in targeting the audiences and customers. The course will equip participants with a pragmatic approach to define performance measurement and management strategies for a digital media product. Besides tracking, analysis and measurement techniques, the course also teaches participants the techniques in listening to online conversations; obtaining and understanding of brand sentiment while boosting visibility and accessibility to the correct set of audiences and customers.

LEARNING OUTCOMES

  • Introduction to social media research; Qualitative approaches to research; Quantitative methods to research; Common errors and biases associated to research

  • Monitoring, analytics and metrics on owned and third party websites

  • Monitoring VS Social Listening

  • The performance measurement and analytics framework

  • Defining data strategies that are aligned to the strategic needs of the business

  • Web metrics and search engine optimisation

WHO SHOULD ATTEND

Creative Director, Project Manager & Producer, Information Architect, Chief Technology Officer, Business Development Representative, Quality Assurance Analyst

MODE OF TRAINING

In-Person and/or Online

DURATION

30 Hours

DATE

Training: -

Assessment: -

Registration closes on -.

Note:

  • This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

  • For online classes, participants are required to attend lessons via a personal computer (laptop, desktop, or tablet with a front-facing camera) to optimise the learning experience and for the purpose of taking attendance. Parts of the training will include activities that may require the use of mobile phones, such as capturing photos and videos while attending classes online.

TIME

-

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$2,943.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$2,700.00
SkillsFuture Funding (Baseline): S$1,890.00
Nett Course Fee: S$810.00
9% GST*: S$72.90
Nett Course Fee, including GST: S$882.90

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$2,700.00
SkillsFuture Mid-Career Enhanced Subsidy: S$2,430.00
Nett Course Fee: S$270.00
9% GST*: S$72.90
Nett Course Fee, including GST: S$342.90

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$2,700.00
SkillsFuture Enhanced Training Support for SMEs: S$2,430.00
Nett Course Fee: S$270.00
9% GST*: S$72.90
Nett Course Fee, including GST: S$342.90

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024:

This course is eligible for SkillsFuture Credit (Mid-Career) only if you sign up for the SkillsFuture Career Transition Programme.

If you are applying only for this module, you can still use your Opening SkillsFuture Credit and One-Off SkillsFuture Credit Top Up to offset the course fee.

For Details on the Types of Eligible for Use of SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 may 2024, please see: https://www.skillsfuture.gov.sg/initiatives/early-career/credit

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.

* Promote Products and Services on Social Media

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2020512979 Promote Products and Services on Social Media
TGS-2020512982 Promote Products and Services on Social Media (Classroom and Synchronous E-Learning)

OVERVIEW

The growing internet age and social media phenomenon have changed how people receive, process, and understand information. With the overwhelming barrage of things to notice and to keep track of, consumers have shorter attention spans, and they tend to choose and filter the news and information they want to receive.

This course offers participants knowledge in the fundamentals of social media, where they will learn how to leverage social media to meet business objectives. Apart from gaining a comprehensive overview of social media, the course also teaches participants ways of crafting a viable and effective social media strategy plan. Some of the focus areas include content creation, management and distribution, measuring returns and ROI, and how to avoid having these new tools work against them. Social media is a tool, not a destination, and companies can use social media to maximise visibility and presence online by engaging their customers.

LEARNING OUTCOMES

  • Understand social media and its roles

  • Understand the various platforms available and its characteristics

  • Learn what are the components of a social media plan

  • Plan a social media strategy detailing tactics that meet the needs and objectives of a marketing plan

  • Develop test plans, both before and during the promotion

  • Contribute to the co-ordination of promotional activities in order to deliver the requirements of the marketing plan

  • Measure, track and report on the social media tactics

  • Evaluate the social media strategy using relevant evaluation methodology

  • Recognise the importance of social media polices and the rules of engagement

WHO SHOULD ATTEND

Marketing & Branding Professional, Programming Manager, Business Manager, New Media Sales Professional

MODE OF TRAINING

In-Person and/or Online

DURATION

25 Hours

DATE

Commencement Date: 4 April 2025

For the course schedule, please email marketing@MediaAcademy.sg

Note:

  • This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

  • For online classes, participants are required to attend lessons via a personal computer (laptop, desktop, or tablet with a front-facing camera) to optimise the learning experience and for the purpose of taking attendance. Parts of the training will include activities that may require the use of mobile phones, such as capturing photos and videos while attending classes online.

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$1,962.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$1,800.00
SkillsFuture Funding (Baseline): S$1,260.00
Nett Course Fee: S$540.00
9% GST*: S$48.60
Nett Course Fee, including GST: S$588.60

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$1,800.00
SkillsFuture Mid-Career Enhanced Subsidy: S$1,620.00
Nett Course Fee: S$180.00
9% GST*: S$48.60
Nett Course Fee, including GST: S$228.60

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$1,800.00
SkillsFuture Enhanced Training Support for SMEs: S$1,620.00
Nett Course Fee: S$180.00
9% GST*: S$48.60
Nett Course Fee, including GST: S$228.60

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 May 2024:

This course is eligible for SkillsFuture Credit (Mid-Career) only if you sign up for the SkillsFuture Career Transition Programme.

If you are applying only for this module, you can still use your Opening SkillsFuture Credit and One-Off SkillsFuture Credit Top Up to offset the course fee.

For Details on the Types of Eligible for Use of SkillsFuture Credit (Mid-Career) and SkillsFuture Credit (Mid-Career) – Starts from 1 may 2024, please see: https://www.skillsfuture.gov.sg/initiatives/early-career/credit

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.

Digital Marketing

SkillsFuture Funding Valid Till 30 June 2025
SSG Course Reference Nos.:
TGS-2020512985 Digital Marketing
TGS-2020502721 Digital Marketing (Synchronous e-learning)

OVERVIEW

This course focuses on the holistic understanding of digital marketing – from concepts to creation to implementation, tracking, and optimisation. This course program will cover the most up-to-date digital marketing practices, tips, frameworks, and insights to help adult learners apply their learnings to their businesses and professional jobs.

LEARNING OUTCOMES

  • Acquire the basic concepts, terminology, and appreciation around the domain of Digital Marketing

  • Establish a good foundation on the right path to further acquire knowledge and experience in the practice of Digital Marketing

  • Understand how to choose the right digital marketing channels to meet business objectives

  • Develop a strategic mindset that integrates digital marketing into their respective functions

WHO SHOULD ATTEND

Marketing & Branding Professional, Programming Manager, Business Manager, New Media Sales Professional

MODE OF TRAINING

In-Person or Online

DURATION

32 Hours

DATE

Training: -

Assessment: -

Note:

  • This course will conclude with a compulsory assessment. Participants have to achieve at least 75% attendance to be eligible for the assessment.

  • For online classes, participants are required to attend lessons via a personal computer (laptop, desktop, or tablet with a front-facing camera) to optimise the learning experience and for the purpose of taking attendance. Parts of the training will include activities that may require the use of mobile phones, such as capturing photos and videos while attending classes online.

TIME

-

VENUE

  • In-Person Classes: 1 Stars Avenue, Mediacorp Campus, Singapore 138507

  • Online Classes: Participants will be provided with the log-in links

FEES (INCLUSIVE OF 9% GST)

Application Fee: S$54.00 -Waived-

Full Course Fee, including 9% GST: S$4,360.00

Course Fee with SkillsFuture Funding+:

SkillsFuture Funding (Baseline) for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders

Full Course Fee: S$4,000.00
SkillsFuture Funding (Baseline): S$2,800.00
Nett Course Fee: S$1,200.00
9% GST*: S$108.00
Nett Course Fee, including GST: S$1,308.00

SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizens aged 40 years old and Above

Full Course Fee: S$4,000.00
SkillsFuture Mid-Career Enhanced Subsidy: S$3,600.00
Nett Course Fee: S$400.00
9% GST*: S$108.00
Nett Course Fee, including GST: S$508.00

SkillsFuture Enhanced Training Support for SMEs for Small and Medium-Sized Enterprises

Full Course Fee: S$4,000.00
SkillsFuture Enhanced Training Support for SMEs: S$3,600.00
Nett Course Fee: S$400.00
9% GST*: S$108.00
Nett Course Fee, including GST: S$508.00

*As per SSG Policy, GST payable is calculated based on prevailing GST Rates after the baseline funding subsidy of 70%.

+Funding Eligibility:

  • Singapore Citizens, Permanent Residents, Long Term Visit Pass Plus Holders

  • Attain at least 75% attendance

  • Successful completion of assessment

More Information: https://pd.mediaacademy.sg/funding-information

MINIMUM ENTRY REQUIREMENTS

  • Minimum Age: 18

  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:

    • At least 1 year working experience in any industry; and/or

    • Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course

  • Applicants may be called for interview at the discretion of Singapore Media Academy.